A New-Age Scent Revolution
Founded in 2023 in the United Arab Emirates, Prima Chic was born to redefine what fragrance means to the new generation.
In a world where traditional perfumery still dominates, Prima Chic stands apart — a bold expression that scent can be modern, expressive, and accessible all at once.
Our Purpose
Our mission is to connect directly with Gen Z and Millennials through fragrances that truly reflect their lives — dynamic, creative, connected, and
full of contrast. Each Prima Chic creation is designed not just to linger on the skin but to leave a lasting memory.
Our Philosophy
At our heart lies a simple belief: luxurious, long-lasting fragrances should
be accessible to everyone who values authenticity over excess. We merge fine
craftsmanship with a youthful, contemporary spirit, ensuring every bottle
embodies both quality and individuality.
What Makes Us Different
Prima Chic is the modern voice of fragrance — bold, refined, and inclusive.
Inspired by the rhythm of city life, we celebrate identity, confidence, and
connection through scent. Each perfume is meticulously crafted with high-purity sugarcane alcohol and a curated blend of the world’s finest
ingredients, delivering a cleaner, safer, and more sophisticated experience
Drawing inspiration from across the globe, Prima Chic reimagines elegance in
ways that are polished, effortless, and consciously refined. At its core, the
brand invites a new generation to express themselves freely — blending modern
sophistication with genuine emotion, turning every spritz into a statement of
individuality and joy.
Sleek, luminous, and versatile, every Prima Chic bottle embodies fashion and
freedom, created for those who wear confidence as naturally as fragrance.
Positioned at the crossroads of elegance and inclusivity, Prima Chic
redefines modern luxury — a fragrance not just to wear, but to live in.
While many remain bound by convention, Prima Chic leads the new age of
perfumery — modern in design, experimental in mood, and unwavering in
quality. Our scents are lively, trend-forward, and effortlessly chic —
exactly what today’s generation seeks from a brand made for them.
The Collections
Each Prima Chic collection begins with curiosity — the spark that transforms
ideas into scent. We explore contrasts: minimal and bold, nostalgic and
futuristic, local and global. Every release is crafted to awaken the senses
and challenge expectations, offering an experience that feels both personal
and transformative.
Looking Forward
With an ambitious vision for global expansion, Prima Chic is bringing this
new-age fragrance revolution from the UAE to the world. Though young, our
mission is enduring — to create a cultural movement that transforms how
fragrance is experienced, shared, and remembered.
Prima Chic — The Voice of Modern Luxury.
